Mission, Vision & Values

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Mission
We shall be actively involved in the development of viable brands, and in the implementation of new-media-driven business strategies, while delivering the best possible content on any platform, to any demographic.


Our Vision

To be the preferred ally for all-round brand communication across digital and traditional media in Africa.


Our Values

Those things that make us tick.

 RELATIONSHIPS   …they matter most to us.

 LEARNING   …it’s part of our DNA.

 PASSION   …for solving complex problems in simple ways.

 RISK-TAKING   …fundamental to our entrepreneurial spirit.

 CREATIVITY   …the source of breakthrough results.

 LISTENING   …so we can understand our clients, and hear what others have to offer.

 HUMOUR   …so we can keep our perspective.

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 RESULTS   …so we can retain our relationships, cultivate our learning, indulge our passions, inspire our creativity, feed our listening, reward our risk-taking, and keep ourselves laughing.

These are the values that drive MAD.