Online Campaign Development

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Marketing And Digital (MAD) specializes in online campaign development, providing full service, performance development of end-to-end online marketing solutions. Offering customers everything that’s necessary to create a successful online marketing campaign, we’re your best choice in online advertising campaign planning, development and execution.


Digital Media Planning and Buying

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The truth is that online advertising is much more than just creating banners and slapping them up all over the web. Advertising is changing with the times, and new ideas are constantly being introduced that allow businesses to reach their target audiences. Creating a successful marketing campaign starts with finding a company that knows the business inside and out. Marketing And Digital (MAD) is that company. We will work with you to create a plan based on your wants and needs. With your objectives in mind, we will create a strategy for a custom tailored media campaign. Working through long-standing relationships and by forging new paths, we’ll put this plan into action by reaching out to ad networks, content portals and niche sites to place your ad campaign at a competitive price. Once the ads are in rotation, we continually optimize your plan based on traffic and response, providing you with periodic reviews of your campaign.


Affinity and Affiliate Marketing

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Affinity marketing involves the delivery of custom tailored messages to groups of consumers who share the same interests. Historically, magazines have used affinity marketing to their favor, but savvy companies like Marketing And Digital (MAD) know that the web is the ideal platform to reach niche markets. Whether your niche market is gamers, crafters or sports lovers, we’ll use our experience to get customers to your website. With strategic ad placement, we’ll also put other sites to work for you by garnering customers through affiliate marketing programs.


Display Ads and Rich Media Creative

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All planning aside, the crux of advertising is engaging customers with ads and images that draw them in. In addition to creating an advertising campaign that works for your business, Marketing And Digital (MAD) can also execute creative media to enhance brand awareness and garner customer loyalty. If necessary, we’ll create a customized corporate identity from the ground up, including a custom logo, letterhead, and business card designs. We’ll then integrate your new corporate identity into a fresh website design that mirrors your business objectives. Finally, we’ll create static and flash banners to match your new look while adhering to the advertising plan that was previously developed. Then we’ll take everything to the next level by creating and implementing rich media ads with expandable and floating banners, in addition to video ads.


On-Site Optimization

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To cap off your online media campaign, Marketing And Digital (MAD) will optimize your website to improve your ratings with the major search engines. This includes general keyword research and link building campaigns, but focuses heavily on title tags, meta descriptions, meta keywords, sitemap creation and keyword density checks. These steps will ensure that your website is recognized by the search engines, thus improving your ratings in the search engine results.