Search Engine Optimization (SEO)

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Let MAD help you reach a higher level in your business where your site can produce organic traffic without having to spend millions of naira in marketing and advertising.

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There are quite a number of quick-fix search engine optimization companies out there. These companies typically edit your site pages and add baseless keywords and descriptions to your pages’ Title and Meta Descriptions without any consideration to the relevancy of those keywords to the corresponding pages.

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Sloppy search engine optimization not only does not produce the desired results, it may cause an adverse effect and negative results. The top search engines on the internet are smart enough to recognize and ignore sloppy site content and optimization.

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Organic search engine results are driven by complex relevancy algorithms designed to examine web page content to determine the most relevant web pages with respect to individual keyword inquiries. Our search engine optimization (“SEO”) processes and methodologies are designed to accentuate your strengths, close competitive gaps, and capitalize on opportunities to create competitive advantages.

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At Marketing And Digital (MAD), we understand that every business faces unique challenges and circumstances, so, we first undergo a comprehensive audit and research process, which allows us to identify the current strengths and weaknesses of a website. From there we devise and implement an ongoing SEO plan focused on driving the right type of organic traffic to your site. Clients receive detailed reports that display the movement of each keyword targeted, as well as the impact on site traffic.

Inbound Marketing:

The algorithms that determine search engine rankings depend heavily on inbound links to assess the relative authority or trustworthiness of websites. In turn, sites that have achieved “authority” or significant “link popularity” ultimately have an easier time ranking on the first page for competitive search terms than those that have not.

The process of acquiring effective inbound links has evolved over the years as the search engines have made advances in their ability to detect unnatural links.  As a result, it important that your inbound marketing strategies avoid tactics that the search engines have targeted and deemed “unnatural” and rendered ineffective.

MAD will work with your team to develop relationships and earn inbound links from high quality, subject relevant websites to enhance your authority status with the search engines and improve your rankings.