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The process of brand building begins with developing a meaningful brand strategy. This goes far beyond simply creating a brand name, company logo, or product packaging. We think of branding as the 360 degree relationship between the company and its customer, friends, and fans.
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When something is not a brand, it will always be viewed by consumers as a commodity. When something is a commodity then price is the only determining factor that matters, and in this case, the only winner will be the low-cost producer.
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However, a true brand is a desirable idea manifested in products, services, people, places, events, and experiences. It represents the active relationship between you and your consumers, friends and fans. Companies that employ a strong brand strategy go beyond price sensitivity by influencing consumer behaviour and engaging key consumer touch-points that are both emotional and rational.
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MAD works hands-on with clients to help develop a comprehensive brand strategy. We work collaboratively by combining your internal assets and capabilities with our creative and disciplined execution to effectively build brands that influence positive consumer response.